NICE TO MEET YOU

I'm Yusuf Pingar.

Negotiation has changed my life. Literally. 

I grew up in Pakistan and, like many young people, wanted something bigger for my life. I didn't have connections, money or a perfectly mapped-out career. 

What I did learn was how to create opportunities.

I negotiated my way into moving to Dubai when the city was booming. I arrived without local experience and had to convince someone to take a chance on me. That first opportunity became a career in advertising, eventually leading me to run my own agency and build a team of more than 50 people.

Years later, I negotiated another major change: leaving the life I'd built in Dubai and moving my family to Australia to start again.

Once again, no shortcuts. New market. New relationships. New credibility to build.

Over the next decade, I worked my way into senior leadership roles across technology, telecommunications, education and professional services, eventually leading businesses and negotiating with customers, employees, partners, suppliers and executives across the world.

And somewhere along that journey, I realised something.

Negotiation isn't just something we do across a boardroom table.

We negotiate opportunities. We negotiate relationships. We negotiate careers. We negotiate with our children, our partners, our colleagues and sometimes, most importantly, with ourselves.

I've spent more than 25 years learning what makes people say yes, what makes conversations break down, how value gets created and why some people consistently achieve better outcomes than others.

That's why I created Negotiate to Win.

Not to teach you clever tricks or how to beat the person sitting across from you.

But to help you become a more confident, thoughtful and effective negotiator, so you're better equipped when the conversations that really matter come along.

Because some negotiations don't just change the deal. They can change the direction of your life.